| Organic Wellness: Influencing Consumer Decisions via Cause Marketing |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar; |
| 商品類型：Case (Field) | 商品編號：9B19A030 |
| 出版日期：2019/07/16 | 內容長度：16 頁 |
Organic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and value creation. By May 2018, Organic Wellness’s market had grown considerably, and the company was exporting to 27 countries around the world and had a pan-Indian presence. While its innovative marketing .....more
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| Organic Wellness: Influencing Consumer Decisions via Cause Marketing - Teaching Note |
| 作者姓名：Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha Majumdar; |
| | 商品編號：8B19A030 |
| 出版日期：2019/07/16 | 內容長度：11 頁 |
Teaching note for product 9B19A030.
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| iimjobs.com: Integrated Analytics for Talent Management? |
| 作者姓名：Debolina Dutta; Bishakha Majumdar; |
| 商品類型：Case (Field) | 商品編號：9B19C017 |
| 出版日期：2019/06/17 | 內容長度：14 頁 |
Job-search site iimjobs.com had evolved in the Indian recruitment landscape as one of the major players for premium jobs, spanning across mid-management and leadership roles, and across multiple industries. In January 2018, leveraging the database of job posts and resumes on its site, the company launched Calculus, a platform built using advanced talent analytics, to provide holistic and integrated talent management solutions. At the same time, market .....more
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| iimjobs.com: Integrated Analytics for Talent Management? - Teaching Note |
| 作者姓名：Debolina Dutta; Bishakha Majumdar; |
| | 商品編號：8B19C017 |
| 出版日期：2019/06/17 | 內容長度：10 頁 |
Teaching note for product 9B19C017
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| Powertech India: Redesigning Workforce Composition - Teaching Note |
| 作者姓名：Bishakha Majumdar; Rudranil Chakrabortty; |
| 商品類型： | 商品編號：8B17C016 |
| 出版日期：2017/04/28 | 內容長度：16 頁 |
Teaching Note for product 9B17C016.
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| Powertech India: Redesigning Workforce Composition |
| 作者姓名：Bishakha Majumdar; Rudranil Chakrabortty; |
| 商品類型：Case (Field) | 商品編號：9B17C016 |
| 出版日期：2017/04/28 | 內容長度：7 頁 |
In February 2013, the vice-president of human resources at PowerTech India Private Limited (PowerTech India), was in his office at the company’s Gurgaon headquarters studying the organizational chart of his firm with interest. In his seven-year tenure with the company, he had watched the organization grow considerably. What he loved most about his job was the company’s commitment to follow best practices in human resources management and the people-oriented .....more
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